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All Journal JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Jurnal ekonomi Manajemen dan Bisnis (JUBIS)
Vania Sally Nabila
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Library & Information Science Social Sciences

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Journal : Jurnal ekonomi Manajemen dan Bisnis (JUBIS)

 1 
PENGARUH MOTIVASI BELANJA HEDONIS, UANG SAKU DAN PROMO DISKON TERHADAP PEMBELIAN IMPULSIF MAHASISWA JURUSAN MANAJEMEN UNIVERSITAS ISLAM NEGERI SUMATERA UTARA PADA APLIKASI SHOPEE Muhammad Arif; Nursantri Yanti; Vania Sally Nabila
Jurnal Ekonomi Manajemen dan Bisnis Vol 4 No 1 (2023): JURNAL EKONOMI MANAJEMEN DAN BISNIS
Publisher : PROGRAM PASCA SARJANA MAGISTER MANAJEMEN INSTITUT TEKNOLOGI DAN BISNIS ASIA MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jubis.v4i1.1813

Abstract

This study aims to determine the effect of hedonic shopping motivation, pocket money and discount promos on impulse purchases of students majoring in management at the State Islamic University of North Sumatra on the Shopee application. This research was conducted on all active management students of the State Islamic University of North Sumatra with a population of 844 students and a sample of 89 students. The sampling technique in this study uses a probability sampling approach using random sampling, namely random sampling. This study used primary data obtained using questionnaires. The data analysis techniques used in this study are descriptive statistical tests, classical assumption tests, multiple linear regression analysis and hypothesis tests. The results proved that hedonic shopping motivation, pocket money and discount promos had a positive and significant effect on the impulse purchases of students majoring in management at the State Islamic University of North Sumatra on the Shopee application.
Co-Authors Deby Nofriansyah Minta Ito Lubis Muhammad Arif Niki Aulia Nuri Aslami Nursantri Yanti Siti Aisyah Suhairi Suhairi Utami R.A Padang